The Martin Agency
The Martin Agency is a full-service creative agency headquartered in Richmond, Virginia, founded in 1965, that lists Omnicom as its parent following Omnicom's 2025 acquisition of Interpublic. It keeps strategy, creative, production, motion, social and performance under one roof in Richmond, and its clients include GEICO, UPS, General Mills, Hershey's, Bud Light, STIHL and Kay Jewelers. Nobody pays to be ranked.
Why it’s hereOwned by Omnicom; Adweek's U.S. Agency of the Year in 2020 and 2021 and the long-time agency behind GEICO. Number 9 of the advertising agencies in the US.
Who leads itKristen Cavallo, CEO.
Work they can showLegalShield. Stupid Laws, a campaign dramatizing odd state laws to show why people need legal coverage. AXE. The AXE Effect brand relaunch, which the agency says ranked #6 on Adweek's Ads of the Year for 2021.
Estimated: $8,000–$30,000/mo, typical for US advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forNational consumer brands such as GEICO, CarMax and UPS that want a full-service agency for broadcast, digital, social and direct response advertising.
- Based in
- Richmond, VA
- Founded
- 1965
- Team size
- 201–500 people
- Led by
- Kristen Cavallo, CEO
- Known for
- creative · cultural impact campaigns · in-house production · consumer brands · holding company: Omnicom (formerly Interpublic)
- Named clients
- GEICO, UPS, General Mills, Hershey's, Bud Light, Busch Light, STIHL, Kay Jewelers, Solo Stove, Google Chrome
- Best for
- National consumer brands such as GEICO, CarMax and UPS that want a full-service agency for broadcast, digital, social and direct response advertising.
- Selected work
- Estimated cost
Estimated: $8,000–$30,000/mo, typical for US advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
Sources martinagency.com, en.wikipedia.org · LinkedIn ↗
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