Independent list · re-checked September 28, 2026 · published by Primortul LLC

GSD&M

GSD&M is a full-service advertising agency in Austin founded in 1971 by University of Texas graduates Steve Gurasich, Tim McClure, Judy Trabulsi and Roy Spence, and owned by Omnicom. It builds what it calls 'First & Only' brands, with creative and media for Southwest Airlines, the U.S. Air Force and Space Force, Capital One, Ram and Pizza Hut, and cites a Cannes Lion for brand strategy and a Media Team of the Year award. Nobody pays to be ranked.

Why it’s hereOwned by Omnicom; more than 50 years in Austin and the agency of record for Southwest Airlines and the U.S. Air Force. Number 10 of the advertising agencies in the US.

Who leads itLee Newman, Chief Executive Officer.

Work they can showSouthwest Airlines. "That's a Big Flex" campaign for a client the agency has served for over four decades. U.S. Space Force. "Space Is Closer Than You Think" campaign. Ram. "Drive Your Own Story" campaign for the truck brand.

Estimated cost

Estimated: $8,000–$30,000/mo, typical for US advertising retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forNational brands and government recruiters with large media budgets, such as Southwest Airlines, the U.S. Air Force and Capital One, that want broadcast-scale brand campaigns from an Austin agency.

Based in
Austin, TX
Founded
1971
Team size
201–500 people
Led by
Lee Newman, Chief Executive Officer
Known for
creative · media · brand strategy · airline, restaurant and military accounts · holding company: Omnicom
Named clients
Southwest Airlines, U.S. Air Force, U.S. Space Force, Capital One, Ram, Pizza Hut, Stanley, White Castle, Realtor.com
Best for
National brands and government recruiters with large media budgets, such as Southwest Airlines, the U.S. Air Force and Capital One, that want broadcast-scale brand campaigns from an Austin agency.
Selected work
  • Southwest Airlines. "That's a Big Flex" campaign for a client the agency has served for over four decades. source ↗
  • U.S. Space Force. "Space Is Closer Than You Think" campaign. source ↗
  • Ram. "Drive Your Own Story" campaign for the truck brand. source ↗
Estimated cost

Estimated: $8,000–$30,000/mo, typical for US advertising retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

GSD&M homepage, captured September 28, 2026
gsdm.com · homepage on September 28, 2026

Sources gsdm.com, en.wikipedia.org · LinkedIn ↗

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