Goodby Silverstein & Partners
Goodby Silverstein & Partners is a full-service advertising agency at 45 Fremont Street in San Francisco with a second office in New York, founded in 1983 by Jeff Goodby and Rich Silverstein and owned by Omnicom. It describes its work as 'experiences that reach millions, but seem to speak only to you', and current clients include Xfinity, Comcast Business, Doritos, Cheetos, Mountain Dew and the Smithsonian; it is the agency behind 'Got Milk?'. Nobody pays to be ranked.
Why it’s hereOwned by Omnicom; four decades of nationally recognised broadcast and Super Bowl work from San Francisco. Number 8 of the advertising agencies in the US.
Who leads itSarah Thompson, Chief Executive Officer (the agency's first CEO, named September 2025).
Estimated: $8,000–$30,000/mo, typical for US advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forNational consumer brands with large budgets, such as Xfinity, Doritos, Cheetos and Mountain Dew, that want big-idea TV and cultural campaigns from a creative agency backed by Omnicom's media and data resources.
- Based in
- San Francisco, CA
- Founded
- 1983
- Team size
- 201–500 people
- Led by
- Sarah Thompson, Chief Executive Officer (the agency's first CEO, named September 2025)
- Known for
- creative · broadcast and Super Bowl campaigns · snack and beverage brands · holding company: Omnicom
- Named clients
- Xfinity, Comcast Business, Doritos, Cheetos, Mountain Dew, Smithsonian, The Dalí Museum
- Best for
- National consumer brands with large budgets, such as Xfinity, Doritos, Cheetos and Mountain Dew, that want big-idea TV and cultural campaigns from a creative agency backed by Omnicom's media and data resources.
- Estimated cost
Estimated: $8,000–$30,000/mo, typical for US advertising retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 45 Fremont Street · San Francisco, CA · 94105 · (415) 392-0669
UpdateOmnicom-owned agency with offices in San Francisco and New York.
Sources goodbysilverstein.com, en.wikipedia.org, shootonline.com
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